If you thought you’d seen the last of social trends for a while, then think again.
We’ve had the #nomakeupselfie and of course the #icebucketchallenge – now it’s time for the #wakeupcall.
As the name suggests, the idea is to take a photo of yourself first thing in the morning (no sneaky grooming, now) upload it to your social media account of choice and then nominate three more people to take the challenge. Simple.
Launched by Jemima Khan to raise money for Unicef’s Syria Emergency appeal, the trend has already picked up support from Twitter maestro Stephen Fry, Strictly’s Claudia Winkleman and the illustrious Derren Brown…
Oh, and did we mention Jeremy Clarkson joined in with a 2-for-1 deal with Heston Blumenthal?
MORE: Celebrities jump on board the #wakeupcall trend
Stephen Fry is as modest as ever:
#WAKEUPCALL Text SYRIA to 70007 (to give £5) or http://t.co/xGAxIU755i (I warn you – look away) pic.twitter.com/DoGvA65s1s — Stephen Fry (@stephenfry) October 6, 2014
There’s something different about Hugh Grant…
#WAKEUPCALL I nominate @JohnCleese, @KP24, @JohnBishop. pic.twitter.com/pickqjLFhF — Hugh Grant (@HackedOffHugh) October 7, 2014
Derren… is that you?
#WAKEUPCALL Text SYRIA to 70007 (& donate £5) or http://t.co/Dqqcku9PLf #UNICEF. I nominate @David_Cameron pic.twitter.com/YaSLhCquui — Derren Brown (@DerrenBrown) October 7, 2014
Nigella’s feeling shy:
Text SYRIA to 70007 (& give £5) or http://t.co/JyA7dUL8PN #UNICEF @mariamcerlane @sturdyAlex @lenadunham pic.twitter.com/NovErR2ydx — Nigella Lawson (@Nigella_Lawson) October 7, 2014
So Keeley Hawes really IS that pretty without make up?
#WAKEUPCALL text SYRIA to 70007 to give £5 http://t.co/U78SuLbkyQ I nom @TheRealLukevans @EmilyGraceBevan @RobBrydon pic.twitter.com/Nrws9goD2w — Keeley Hawes (@Misskeeleyhawes) October 7, 2014
Tom Hiddleston did it – can someone nominate Benedict Cumberbatch please?
#WAKEUPCALL Text SYRIA to 70007 to give £5. http://t.co/Urt3n8y6WE. Nominate @Misskeeleyhawes @EmWatson @josierourke pic.twitter.com/30a8RykcW9 — Tom Hiddleston (@twhiddleston) October 6, 2014
Daisy Lowe manages to look as cool in bed as she does out of it:
#wakeupcall Support @UNICEF_uk Text SYRIA To 70007 to donate £5 -I nominate @clarapaget @samsmithworld @grimmers 💘 pic.twitter.com/6XLb1FNNd4
— daisy lowe (@daisylowe) October 7, 2014
Naomi Campbell looks flawless (this woman is 44!)
